The Fashion Revolution was founded by British fashion designers Carry Somers and Orsola de Castro, two pioneers of ethical and responsible fashion. Following the Rana Plaza disaster in 2013. On April 24, 2013, the Rana Plaza building in Dhaka, the capital of Bangladesh, collapsed, causing 1,133 deaths and over 2,500 injuries , workers in the textile industry .
The building indeed housed several clothing workshops , working for international fast fashion clothing brands . This drama helped raise awareness among Western consumers of the limits of fast fashion (produce clothes so cheaply and sometimes of such poor quality that they are perceived as "disposable").
Today, Fashion Revolution is represented in over 100 countries/regions. Last year, 2 million people around the world participated in the event, posting on social networks, downloading resources available on the site and watching videos.
The movement is growing every year. The social and environmental responsibilities of fashion are attracting more and more attention. The media are talking about it more and more. Movements like anti-fashion in France are rethinking fashion by seeking new, more ethical and ecological solutions. The Copenhagen Fashion Summit takes place every two years and is now held once a year. The United Nations itself has created a working group with the textile and fashion sectors and will certainly announce these things at the next climate conference. It moves in all directions.
The Fashion Revolution is a citizen movement during which we encourage everyone to question the production chain of the clothes we wear with the slogan "Who made my clothes *". Therefore, we call on brands to increase transparency. Since 2016, the campaign has lasted a full week. Each country/region organizes different events.
Big brands are beginning to understand that the millennial generation is increasingly affected by all these issues and that they must make their production chain transparent if they want to retain their customers.
The Fashion revolution movement carried out an impact study in 2017 with 100 of the biggest clothing brands. Thirty-two have published the list of their suppliers. The previous year, out of 40 large companies only 5 had published this list. "We are still far from total transparency! But we are making progress."
& to conclude, we would like to introduce you to our very first 100% recycled model. We are not perfect but we are moving towards a better world.
Meet Melissa Flox: