notre seconde collaboration avec viktor&rolf

our second collaboration with viktor&rolf

Posted by Marketing Melissa on

Melissa presents her new collaboration with the haute-couture house Viktor&Rolf !

According to ELLE magazine, V&R's fashion DNA is marked by "the diversion of classics, the mix between art and couture and surrealism". On Tuesday July 7, 2021 , the V&R show for the fall-winter 2021 collection (100% digital) confirmed this approach to haute couture! For this occasion, the Dutch and avant-garde fashion brand presented its second collaboration with Melissa.

For the second consecutive year , Viktor&Rolf revisits the iconic models of the Brazilian brand by emphasizing the femininity of the models through, in particular, these flowers - 'blossom' - assembled in patchwork that you will find on each piece. This collaboration presents the 'Melissa Blossom + Viktor&Rolf' platform sandal at 129 euros, a unique creation from the haute couture house with this twist heel and these floral ornaments. The model is currently available in pastel pink , ideal for an ultra-feminine look, and in black , to go with any outfit.

Also at 129 euros and in the same colors, the collaboration gives birth to the 'Melissa Lady Emme Blossom + Viktor&Rolf', the brand's iconic heel revisited with the same flowers on the front of the shoe. The shoe, more chic in appearance, does not lose its comfort on the foot.

If you want to match your accessories to your shoes, we strongly advise you to take a look at the 'Melissa Blossom Bag + Viktor&Rolf' bag , displayed at a price of 99 euros and available in the same colors as the two pairs. This pearl-shaped handle (supplied in two sizes to act as a handle bag or a shoulder bag) and this clasp, which reminds us of the very fashionable old coin purses, are the guarantee of a queen style .

All Melissa creations are made from fully recyclable vegan plastic thanks to Melflex , this exclusive and patented material that brings flexibility, comfort and durability to the selection.

As for the theme of the parade, 'the new royals' , this one can only be well received with all the buzz surrounding the Netflix series The Crown and Oprah 's interview with Prince Harry and his wife Meghan Markle. Nevertheless, Victor Horsting and Rolf Snoeren always know how to amaze us. With this collection, the raffia fur, the Melissa pieces and the tiaras (also made of plastic) make us think that in fashion as in royalty there is a hierarchy and codes that are made to be overturned. "You are your own creation", recalls Viktor Horsting.

If you missed THE NEW ROYALS FW21 fashion show: it's here .

Remember, this is a limited edition! Luckily, you can find the models in preview right now at the Melissa corner at Galeries Lafayette Champs-Élysées.


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