Melissa joins the green friday movement and 1% for the planet.
Concretely, this means that we are committed to boycotting Black Friday, by not discounting our products and by donating 10% of our sales made during Black Friday each year, as well as 1% of our annual gross turnover to a cause that is very dear to us.
Being passionate about the sea, our support for the Surfrider Foundation is a natural choice.
To explain, green friday is a project Initiated by the ENVIE network in 2017, Green Friday aims to challenge Black Friday, a commercial tradition from the United States where significant apparent promotions are offered on all types of produced on the last Friday of November.
Green Friday presents itself as an alternative to compulsive consumption, to unnecessary purchases dictated by promotional logic, without making consumers feel guilty but by empowering them and calling on their free will as consumer-actors.
Black Friday is the symbol of hyperconsumption: citizens are encouraged to consume more than what is useful to them, and satisfy what has become a compulsive need. This behavior involves overproduction of resource-hungry manufactured goods, often non-renewable (such as rare metals), and polluting. Moreover, this race for low prices and other deceptive reductions is an incentive to the least social.
While Black Friday breaks records every year (+33% in turnover between 2016 and 2017), many citizens and businesses rightly question the sustainability and meaning of this model of unbridled consumption. Beyond the one-off fight against Black Friday, it is a question of questioning overconsumption, and allowing citizens to reflect on their lifestyles and consumption.
Now let's talk about Surfrider Foundation
For more than 25 years, Surfrider Foundation Europe has been protecting, safeguarding and enhancing the oceans and all the people who enjoy them. It acts on a daily basis to fight against damage to the coastal environment and its users.
Surfrider Europe works with all actors in society (citizens, private sector, public sector) on 3 main themes:
Every year, 8 million tons of plastic waste end up in the biggest dustbin of modern societies: the ocean.
Suffocation of marine mammals, suffocation of the oceans and danger for humans, this pollution has many harmful consequences on the environment. Only a reduction at the source will make it possible to fight sustainably and effectively against this disaster.