Melissa The Real Jelly Possession - Lilac
Melissa's Possession sandals are must-have summer shoes for fashionistas looking for style and comfort. They are made from an innovative and ecological material, Melflex, which gives them great flexibility and excellent water resistance. Their minimalist and elegant design makes them ideal for all summer occasions, whether it's a beach holiday or a trip to the city. With their choice of varied colors, ranging from timeless black to pastel and vibrant hues, the Possession sandals offer a perfect fit thanks to their adjustable strap and soft insole, ensuring optimal comfort throughout the day.
The creation of Melflex®
In 1982, Grendene launched the production of Melflex®, a flexible and resistant PVC material that became an immediate success in the Brazilian footwear market.
Melflex® is a tough, flexible and comfortable material that can be molded into different shapes and colors. Also, it is environmentally friendly, as it can be recycled and reused to make new products.
The use of Melflex® in the footwear industry and its impact
Melflex® has become a very popular material in the footwear industry due to its benefits. Melissa, a Brazilian shoe company, is one of the first to use Melflex® to make eco-friendly shoes. Melissa shoes are now sold worldwide.
Melflex® has had a significant impact on the footwear industry. This material has allowed designers to create shoes that are more comfortable, lighter and more durable while reducing environmental impact. Shoes made of Melflex® are also easier to maintain and clean.