Lola - Red
Doll-style shoes have been in the spotlight for over a century. They marked the 60s as a symbol of revolution and freedom, and the 90s as a symbol of youth and rebellion. They have starred in great cinema classics and paraded on the catwalks of the biggest names in haute couture. The recipe for success is a rounded toe, a low heel and, above all, its strap.
The creation of Melflex®
In 1982, Grendene launched the production of Melflex®, a flexible and resistant PVC material that became an immediate success in the Brazilian footwear market.
Melflex® is a tough, flexible and comfortable material that can be molded into different shapes and colors. Also, it is environmentally friendly, as it can be recycled and reused to make new products.
The use of Melflex® in the footwear industry and its impact
Melflex® has become a very popular material in the footwear industry due to its benefits. Melissa, a Brazilian shoe company, is one of the first to use Melflex® to make eco-friendly shoes. Melissa shoes are now sold worldwide.
Melflex® has had a significant impact on the footwear industry. This material has allowed designers to create shoes that are more comfortable, lighter and more durable while reducing environmental impact. Shoes made of Melflex® are also easier to maintain and clean.