Festival Hyères 37 ème édition

The Hyères festival: the major fashion event in its 37th edition

Posted by Marketing Melissa on

October 16 was the closing day of one of the biggest events in fashion and photography and accessories that supports the signs of sustainability and eco-responsible fashion.

The 37th edition of the event took place at the Villa Noailles in Hyères in the Var, with the presence of a dozen designers and finalist designers coming from all over the world to present their new collections to professional spectators of the fashion industry as well as to journalists in the same field.

Under the direction of Jean-Pierre Blanc, the festival supports and encourages the creations of young designers in the field of fashion, photography and accessories. Organized around three competitions that bring together around ten creators from each of the fields mentioned above for four days.

A festival under the slogan of sustainability

The collections of the chosen designers are presented in parades for fashion competitions and exhibitions for photography and accessories competitions. This year 2022, the festival is more concerned than ever with sustainability and ecology . Each year, the famous event innovates and at a time when upcycling is developing and creating a big place for itself in the fashion world, the ten finalists of the fashion competition were invited to use recycled fabrics made available by the Materials workshop. An initiative created by Chanel, one of the biggest partners of the event. On the photography side, Bottega Veneta, the Italian house, offered the winner of the competition the possibility of collaborating on one of its advertising campaigns.

The presidents of the three juries closed the event by talking about the master class to tell their jobs. Finally, several performances and choreographies brought the end to the event.

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