The audacity of PVC meets urban style
In the dynamic world of fashion, innovation and bold style often make headlines. The collaboration between Melissa, the Brazilian shoe brand, and Baja East, the American brand, perfectly illustrates this concept. In 2017, these two fashion-forward brands came together to launch an exclusive collection during New York Fashion Week. The union of plastic irreverence with the brand's uncomplicated urban lifestyle resulted in a collection that left an indelible mark on the fashion industry.
The plastic Python: the high point of the collaboration
The collaboration between Melissa and Baja East gave birth to a bold and contemporary collection, the highlight of which is the python texture reproduced on the shoe models. These shoes, developed in full plastic, demonstrate the dedication of both brands to animal-friendly fashion, avoiding the use of animal raw materials. This unique texture brought a bold, textured look to the designs, making them standout pieces in the fashion world.
A modern and dynamic color palette
In terms of colors, the Melissa and Baja East collection favors white, black and pink, shades that evoke the essence of the two brands: modernity, simplicity and boldness. However, the collection also brought some extra sparkle with two specific models - the Melissa Python Heel + Baja East and the Melissa Cosmic Python + Baja East - which were offered in a gold version, adding a luxurious dimension to the range.
Baja East: a brand that pushes the limits
Baja East, led by duo Scott Studenberg and John Targon, is known for its gender-neutral imprint in its brand DNA. This unique brand identity has merged with Melissa's innovative approach to create a collection that challenges gender stereotypes and promotes individuality.
The philosophy behind the collaboration
The philosophy behind the Melissa and Baja East collaboration is to bring joy through fashion accessories. As Baja East explains, accessories like handbags and shoes are meant to "make you happy, take you somewhere." The products in this collaboration were designed to encourage individuals to discover and appreciate the beauty that surrounds them, free from any conceptual connection.
A legacy that endures
The collaboration between Melissa and Baja East is more than just a partnership between two brands. It represents an alliance between two creative forces who share a common vision of what fashion should be: bold, innovative and respectful. Even years after the collection's launch, the impact of this collaboration is still felt throughout the fashion industry, influencing the way we perceive and appreciate shoe design.
The collaboration between Melissa and Baja East is a great example of how two brands can come together to push the boundaries of creativity and innovation. By uniting the irreverence of plastic with an uninhibited urban lifestyle, they have created a collection that continues to fascinate and inspire years after its creation.